Real Roses, Real Estate

mtapmovieblog 6b 1898 ParadeNote the sunny skies. Note the empty land. Note, if you will, the “Pasadena Real Estate” sign in the lower right corner of this 1898 Rose Parade picture.

The Tournament of Roses Parade was originally a come-on, in a way–a sales pitch to those out east suffering the winter cold. “Here in Pasadena,” the parade seems to say, “we’re warm on New Year’s Day! We even have roses growing in such profusion we cover our wagons with them!”

The pitch worked. People came. Pasadena still has open spaces and mountain trails, but the land you see in this picture is most definitely developed now.

These days those easterners have warmer homes and heated transportation. Yet the Tournament still calls, “Come to Pasadena!”

MTAP wants to know: Is the picture facing north or east?

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